Cowell reigns but ITV lacks The X Factor

first_imgTuesday 16 November 2010 9:11 pm by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeTotal PastThe Ingenious Reason There Are No Mosquitoes At Disney WorldTotal PastMoneyPailShe Was Famous, Now She Works In {State}MoneyPailSerendipity TimesInside Coco Chanel’s Eerily Abandoned Mansion Frozen In TimeSerendipity TimesBlood Pressure Solution4 Worst Blood Pressure MedsBlood Pressure SolutionMagellan TimesThis Is Why The Roy Rogers Museum Has Been Closed For GoodMagellan TimesElite HeraldExperts Discover Girl Born From Two Different SpeciesElite HeraldZen HeraldThe Truth About Why ’40s Actor John Wayne Didn’t Serve In WWII Has Come To LightZen HeraldHealthyGem”My 600-lb Life” Star Dropped 420 Pounds, See Her NowHealthyGemmoneycougar.comThis Proves The Osmonds Weren’t So Tags: NULL Cowell reigns but ITV lacks The X Factor HIT show The X Factor helped push ITV to revenue growth of 11 per cent, driven by strong advertising sales.A 30-second slot during the final of Simon Cowell’s talent show will set advertisers back an astonishing £200,000.Overall TV advertising revenues for the third quarter rose 16 per cent year-on-year, narrowly beating the market, and fourth quarter advertising is expected to rise 10 per cent.But ITV Studios saw a drop in revenue to £205m as the firm struggles to come up with a new exportable formula to emulate the success of hits such as 2006’s Dancing on Ice. ITV admitted the dip “emphasised the need for creative renewal”.The firm also saw the number of video users on fall six per cent to 15.6m, despite chief executive Adam Crozier saying the website was an important aspect of his plans for the broadcaster. Overall unique internet users increased 13 per cent.Crozier said: “The television advertising market has continued to recover strongly. However this does not disguise the significant challenges ITV faces. “We are forging ahead with implementing our first phase priorities; we have launched HD versions of ITV2, ITV3 and ITV4 on the Sky platform, we have agreed a new three-year deal for both The X Factor and Britain’s Got Talent and we have completed the sale of Screenvision. Share whatsappcenter_img KCS-content whatsapp Show Comments ▼ Read This NextRicky Schroder Calls Foo Fighters’ Dave Grohl ‘Ignorant Punk’ forThe WrapCNN’s Brian Stelter Draws Criticism for Asking Jen Psaki: ‘What Does theThe WrapDid Donald Trump Wear His Pants Backwards? Kriss Kross Memes Have AlreadyThe WrapHarvey Weinstein to Be Extradited to California to Face Sexual AssaultThe WrapPink Floyd’s Roger Waters Denies Zuckerberg’s Request to Use Song in Ad:The Wrap’The View’: Meghan McCain Calls VP Kamala Harris a ‘Moron’ for BorderThe Wrap’Sex and the City’ Sequel Series at HBO Max Adds 4 More ReturningThe WrapNewsmax Rejected Matt Gaetz When Congressman ‘Reached Out’ for a JobThe Wrap2 HFPA Members Resign Citing a Culture of ‘Corruption and Verbal Abuse’The Wraplast_img read more