These 2 FTSE 100 dividend stocks are in free-fall. Here’s why I’d buy them in an ISA today

first_img Enter Your Email Address Simply click below to discover how you can take advantage of this. See all posts by Peter Stephens Peter Stephens | Friday, 13th March, 2020 | More on: ULVR VOD “This Stock Could Be Like Buying Amazon in 1997” I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool. Peter Stephens owns shares of Unilever and Vodafone. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee.center_img These 2 FTSE 100 dividend stocks are in free-fall. Here’s why I’d buy them in an ISA today The FTSE 100 has fallen by around 28% since the start of the year. In the short run, further declines could be ahead depending on how coronavirus impacts on the world economy’s performance. As such, share prices across the index may move lower.However, buying shares today and holding them for the long run could be a sound strategy. The FTSE 100 has always recovered from its downturns, and investors who have purchased cheap shares during crises have generally benefitted from doing so.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…With that in mind, here are two FTSE 100 shares that have fallen heavily in recent weeks. They could offer turnaround potential in the long run.UnileverUnilever’s (LSE: ULVR) share price has fallen by around 16% over the past five weeks. As a global business that relies on consumers buying its products, it could be directly impacted by coronavirus. As such, the company’s near-term financial prospects could deteriorate.This follows a disappointing end to 2019 for the company. It experienced weaker demand for its products in the fourth quarter of 2019, which contributed to it reporting a rise in underlying sales of 2.9%. This was behind guidance, and suggests that Unilever is facing a challenging outlook.Looking ahead, Unilever plans to improve its operating performance to boost its sales outlook. It also plans to review the brands in its portfolio, notably its tea business, as it seeks to focus on sustainability to a greater extent. This may help it to resonate with customers, and could improve its competitiveness in the coming years.Since the stock now has a price-to-earnings (P/E) ratio of 16.8 and a yield of 3.9%, it appears to offer good value for money compared to its historic averages. As such, now could be the right time to buy it for the long run.VodafoneAnother FTSE 100 share that could be worth buying today is Vodafone (LSE: VOD). Its market value has declined by 25% since the start of the year, which is unsurprising given its reliance on the performance of the world economy for its growth.Vodafone’s recent updates have been relatively positive. It has made efforts to improve its financial standing and investment capacity through reducing dividend payments. It is also aiming to simplify its business and how it interacts with customers, which could improve its market penetration.Looking ahead, the telecoms company is forecast to post double-digit net profit growth in the next two financial years. Those forecasts may be reduced significantly as the full impact of coronavirus becomes clear. However, with the stock having a dividend yield of 7.1%, despite its aforementioned dividend cut, it appears to offer a wide margin of safety.This could allow it to deliver a successful share price recovery over the long run. Buying it today may prove to be a shrewd move. Image source: Getty Images. Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Our 6 ‘Best Buys Now’ Shareslast_img read more