Top 100 UK charities ranked for brand value in new league table

first_img  2,100 total views,  6 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis173 A new league table ranking the brand values of UK charities and the impact this has on their fundraising has launched. Research and brand consultancy Morar HPI, is behind the  Most Valuable Charity Brands  League, which reveals the top 100 charities in terms of brand value. It combines financial data from the Charity Commission with insights from BrandVue Charities, a Morar HPI tool that tracks detailed public sentiment from 65,000 responders a year towards UK charities on a daily basis.The top five charities are Cancer Research UK, British Heart Foundation, Salvation Army, Macmillan, and British Red Cross. Cancer Research UK tops the table with a brand worth £2.3bn, followed by British Heart Foundation (£1.3bn) and the Salvation Army (£985m) Macmillan (£910m) and British Red Cross (£767m). The top 100 brands have a combined value of £20bn.The league table also suggests that UK giving is consolidated in a very small number of mega brands. Nearly half of the total £20bn value comes from the top 10 with the 100th brand, The National Autistic Society, having a brand value of less than 1% of Cancer Research UK.The report suggests that charities should embrace marketing and branding to widen their reach and attract more income. It also considers whether, to grow unrestricted giving,  charities should invest in building mass-appeal brands to acquire supporters outside of the natural catchment of their cause or mission.Julian Dailly, Director at Morar HPI, said: “The league table reminds us that whether we like it or not, charity brands have a measurable value. The data shows how competitive the market for donations has become. The data shows charities of all sizes have can make a bigger impact on the world by building stronger, more resilient consumer brands.” Craig Linton, MD of fundraising consultancy Donor Voice, commented:  Advertisement “A large number of charities still plan and operate without the benefit of solid data to underpin their planning and subsequent performance. Uniquely based on a combination of perception data and financial data, the new league will help to inform strategy for all charities, not just largest, but also smaller, nimbler charities that are open minded enough to read and apply the findings to their own work.” Most Valuable Charity Brands League will be published annually to reveal how the landscape changes year on year.   2,099 total views,  5 views today About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis173center_img Tagged with: brand research Top 100 UK charities ranked for brand value in new league table Melanie May | 27 November 2018 | Newslast_img read more

DTI must block ‘free route to full-time work’

first_imgTheDTI has been urged to rethink changes aimed at making it easier for temporaryworkers to become permanent employees by Team, the association of independentrecruitment firms.Lastmonth, industry minister Alan Johnson announced alterations to the EmploymentAgencies Act Regulations which Team claims lack clarity.Underthe reform, a company will not be charged a transfer fee by an agency if itrecruits a person previously employed as a temporary worker, providing thepermanent contract starts at least eight weeks after the original hiringfinishes. Team would prefer a 14-week limit, as it believes employers may usethe eight-week period as a free recruitment route for permanent staff.SimonGarbett, chief executive of Team, is pleased the Government has taken the viewsof industry into account, but said, “We would urge the DTI not to spend alittle longer to produce clear regulations that are non-bureaucratic and fairto an industry which has contributed more than any other in getting the joblesstotal below 1 million.”Garbettalso criticised part of the regulations that will mean recruitment firms willnot be able to delay paying a temporary worker even if they do not produce asigned timesheet.ADTI spokesperson said, “The Recruitment and Employment Confederation (REC) hassaid it recognises this as a reasonable compromise that enables agencies toprotect their interest while the Government has protected those of temporaryworkers.” Comments are closed. Related posts:No related photos. Previous Article Next Article DTI must block ‘free route to full-time work’On 27 Mar 2001 in Department for Business, Energy and Industrial Strategy (BEIS), Personnel Todaylast_img read more